Direction A
Solution-led
The EMS hub is the centrepiece of the homepage. Visitors enter through solutions.
Strong for: Conveys technology and an integrated offer; suits visitors who already know what they need.
Homepage prototype
Direction B
Need-led
The hero holds a 3-step Readiness Check. The output is a recommended combination of solutions.
Strong for: Suits decision makers who don't know the solution yet. Leads arrive pre-qualified.